I compared an photo of a person from my magazine to someone who is in a similar band that actually exists. Click on the picture below to see the notes I made.
I think this photo of Kieron embodies everything the social group I am trying to present is, including his age, style of dress, music he plays, his attitude to the world, how he doesn't care about 'fitting in' and how he'd much rather stand out from the crowd than be a sheep. Psycho-graphics wise, I think its difficult to put all of my target audience under one label, but if I had to it would probably be a mix of aspirers and individuals because the western world is a very consumerist place to live and most young people do buy things so they can show off the sub-culture they belong to, yet they want to be different from most other people. It is also hard to pin down what class they would be, but I don't think it matters because anyone can join a sub-culture as long as their accepted and with youth, acceptance is mostly based on personality and how they act/how many friends they have rather than how much money they have.
